A Lesson in Patience, Adaptation & Human Psychology Coca-Cola returning to India When Coca-Cola India Re-entry happened, it was not just a business comeback. It was a sales lesson. A very human one. Because returning to India was not as simple as launching a product and running advertisements. India had already changed. Customers had changed.Competition had changed.Emotions had changed. And that is where one of the biggest sales lessons begins: A salesperson cannot succeed by
