top of page
All Articles
THE CLOSER NOTES
Your Client Is Just Like Your Girlfriend: Stop Making These Mistakes
A Sales Lesson Every Indian Can Relate To The Art of Winning Hearts Before Winning Deals Imagine this. You ask your girlfriend, "Let's go for a movie." She replies, "I'm not in the mood." Do you immediately say, "Fine, thank you for your time," and walk away? Of course not. You change your approach. Maybe you remind her about the movie she wanted to watch.Maybe you offer her favourite café afterward.Maybe you ask what happened first.Maybe you simply postpone the plan. You don
5 min read
The Human Side of Sales That AI Cannot Replace. How to Start Every Client Meeting Like a Street Vendor.
Why Street Vendors Smile More Than Retail Salespeople Sales Lessons Hidden in India's Local Markets The Sales Psychology Every Professional Should Learn from Indian Street Vendors Walk through any Indian market—whether it's Delhi's Chandni Chowk, Mumbai's Linking Road, Lucknow's Hazratganj, or a small town vegetable market—and you'll notice something interesting. The person selling ₹30 bananas often smiles more genuinely than the executive selling a ₹30 lakh apartment. Why? I
5 min read
Most Salespeople Fight Competitors. Great Salespeople Fight Habits.
Customers Don't Buy Better. They Buy Familiar. "Sir, hum toh pichle 10 saal se isi Dukaan ke samaan le rahe rahe hain." Most salespeople hear this and immediately start explaining why their product, service, or company is better. That is exactly where they lose. Because the customer is not comparing features. The customer is protecting a path. In Behavioural Economics, this is called Path Dependency. In street sales language, it simply means: People keep doing what they have
4 min read
bottom of page