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THE CLOSER NOTES
The Psychology of Feeling Like You Got a Better Deal : Lessons From Indian Mom
Why Moms Never Give Discounts but Always Make You Feel You Won Discount Denied. Happiness Approved. The Indian Mom School of Sales — A Lesson for Individual Sellers Ask any Indian kid for extra pocket money and watch what happens. Mom doesn't say yes. She doesn't say no either. She says, "Theek hai, lekin tumhare marks pehle improve karo" (fine, but improve your marks first) — and somehow, twenty minutes later, you're doing homework and feeling like you negotiated a win. She
6 min read
The 3 Buying Triggers Every Salesperson Must Understand.
A Sales Lesson Most Salespeople Learn Too Late. A Salesperson's Guide to Pocket, Mind and Ego Buyers One of the biggest mistakes salespeople make is treating every customer the same. They use the same presentation.They use the same pitch.They use the same closing technique. Then they wonder why some customers buy instantly while others disappear after ten follow-ups. The truth is simple: Different buyers buy for different reasons. After years in sales, I've noticed a pattern:
4 min read
Most Salespeople Fight Competitors. Great Salespeople Fight Habits.
Customers Don't Buy Better. They Buy Familiar. "Sir, hum toh pichle 10 saal se isi Dukaan ke samaan le rahe rahe hain." Most salespeople hear this and immediately start explaining why their product, service, or company is better. That is exactly where they lose. Because the customer is not comparing features. The customer is protecting a path. In Behavioural Economics, this is called Path Dependency. In street sales language, it simply means: People keep doing what they have
4 min read
The More Perfect Your Pitch Sounds, The Less Buyers Believe You.
Why Revealing a Small Negative Can Make Buyers Trust You More.
4 min read
Why Meeting Clients at Their Place Helps You Close More Sales.
When you visit their place, you step into theirs.
4 min read
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