The Sales Psychology Every Indian Salesperson Must Understand The Psychology Behind Price Negotiation If you've ever sold anything in India, you've heard these lines. "Last price?" "Something more?" "What is your best offer?" "At least do something for me." Whether someone is buying vegetables, a mobile phone, furniture, jewellery, a car, or even a home, bargaining is almost a cultural ritual. Many new salespeople make one big mistake. They think customers bargain because the