Most husbands have experienced this conversation. Husband: "The budget is ₹20,000." A week later, a sofa worth ₹32,000 is sitting in the living room. The husband is not angry. In fact, he is proudly showing it to guests. What happened? Was it manipulation? Not necessarily. More often, it was a masterclass in persuasion. Indian women, especially homemakers and family decision-makers, often negotiate purchases every day. Whether it is furniture, jewellery, a family vacation, ch
