What the Ramayana's most powerful man teaches us about the one habit that kills every sale When Confidence Becomes Your Biggest Sales Enemy Ravana had everything a salesperson dreams of. Unmatched knowledge — he was a scholar of the Vedas. Unmatched resources — a kingdom of gold. Unmatched confidence — ten heads, meaning (symbolically) ten times the intellect of an ordinary man. By every measure, he was the most "qualified" seller in the room. And yet he lost everything. Why?