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THE CLOSER NOTES
Never Underestimate the Kaleshi Aurat: She Understands Sales Better Than You Think
What Indian Saas-Bahu Serials Can Teach Us About Sales
8 min read
Think Like Shakuni: The Psychology of Controlling a Sales Conversation
A Psychological Sales Lesson from Mahabharata, Indian Streets & Everyday B2C Selling Control the Conversation, Control the Sale There is an old truth in selling: The person who controls the conversation often controls the outcome. Not because they speak the most. Not because they have the best product. But because they decide what the other person thinks about next. This is where the character of Shakuni from the Mahabharata offers an interesting lesson for salespeople. Shaku
8 min read
Why Bargaining Creates Satisfaction: The Indian Sales Psychology Behind Every Negotiation
The Sales Psychology Every Indian Salesperson Must Understand The Psychology Behind Price Negotiation If you've ever sold anything in India, you've heard these lines. "Last price?" "Something more?" "What is your best offer?" "At least do something for me." Whether someone is buying vegetables, a mobile phone, furniture, jewellery, a car, or even a home, bargaining is almost a cultural ritual. Many new salespeople make one big mistake. They think customers bargain because the
5 min read
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