Sales Lessons from the Asuras: Compete, Don't Complain Ancient Indian Wisdom for Modern Salespeople Every sales office has heard this sentence. A colleague closes a ₹50 lakh deal. Someone else gets promoted. A competitor wins the client you were chasing for months. And suddenly, a feeling appears. Jealousy. In Indian philosophy, this emotion is called Matsarya. Traditionally, Matsarya is considered a weakness. Something to control. Something to avoid. But what if Matsarya is
