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THE CLOSER NOTES


Sales Paradoxes Every Salesperson Must Understand
Why Opposite Things Can Both Be True in Sales—and How Smart Salespeople Use Them The Psychology of Sales Paradoxes One day, a customer negotiates for thirty minutes over ₹10,000. The next day, another customer books a ₹1 crore apartment within an hour. One customer asks for ten options and buys nothing. Another customer sees just two options and makes a decision immediately. You follow up with one prospect every day, and they disappear. You stop following up with another pros
6 min read


The Sales Secret Hidden Inside Jealousy (Matsarya) : The Asura Way
Sales Lessons from the Asuras: Compete, Don't Complain Ancient Indian Wisdom for Modern Salespeople Every sales office has heard this sentence. A colleague closes a ₹50 lakh deal. Someone else gets promoted. A competitor wins the client you were chasing for months. And suddenly, a feeling appears. Jealousy. In Indian philosophy, this emotion is called Matsarya. Traditionally, Matsarya is considered a weakness. Something to control. Something to avoid. But what if Matsarya is
3 min read


What JRD Tata Taught Xerxes Desai About Sales and Emotional Control.
This blog draws inspiration from a scene in the recently released series Made in India: A Titan Story, featuring the journey of JRD Tata and Xerxes Desai, the visionary behind Titan. Made in India : A Titan Story While watching Made in India: A Titan Story, there is a powerful scene where JRD Tata advises Xerxes Desai not to show his emotions in front of customers. At first, the advice feels strange. In today's world, every sales trainer talks about empathy. Every LinkedIn po
4 min read
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