Because "Winging It" Has Never Impressed Anyone. How Smart Salespeople Prepare Before They Pitch Let's be honest. Think about your first serious date. Did you simply show up without knowing anything about the other person? Probably not. You spent hours preparing. You checked their social media. You remembered what they told you over the phone. You recalled their favourite café. You knew they hated loud places. You remembered they loved coffee instead of tea. You even thought