top of page
All Articles
THE CLOSER NOTES
Think Like Shakuni: The Psychology of Controlling a Sales Conversation
A Psychological Sales Lesson from Mahabharata, Indian Streets & Everyday B2C Selling Control the Conversation, Control the Sale There is an old truth in selling: The person who controls the conversation often controls the outcome. Not because they speak the most. Not because they have the best product. But because they decide what the other person thinks about next. This is where the character of Shakuni from the Mahabharata offers an interesting lesson for salespeople. Shaku
8 min read
The Sales Secrets Hidden in History's Greatest Kings.
The Forgotten Sales Lesson Hidden in History Why Great Kings Won Hearts Before Winning Wars | Sales Lessons from History Imagine this. A king has an army of 100,000 soldiers. Thousands of horses.Hundreds of elephants.The best weapons available. Yet... He refuses to attack. Instead, he sends gifts. He meets local leaders. He builds roads. He marries into influential families. He protects nearby villages. He listens. Why? Because the greatest kings knew something that many mode
5 min read
bottom of page