TheConvinceLab

Because Clients Rarely Buy Logic Alone Most salespeople enter client meetings carrying: brochures statistics presentations price sheets technical knowledge But very few carry stories. And that is exactly why many meetings feel forgettable. Because human beings remember emotions longer than information. A client may forget: your exact pricing your fifth feature your technical terminology But they will remember how you made them feel during the conversation. That is where story

The Human Psychology Hidden Inside Property Deals Indian local real estate brokers are rarely taught sales in classrooms. Most don’t have: expensive presentations polished corporate training luxury offices complicated sales funnels Yet many of them survive for decades in one of the toughest sales industries in the country. Why? Because they understand human behavior better than most professional salespeople. And honestly, property is never just property in India. It is: famil

A Lesson in Patience, Adaptation & Human Psychology Coca-Cola returning to India When Coca-Cola India Re-entry happened, it was not just a business comeback. It was a sales lesson. A very human one. Because returning to India was not as simple as launching a product and running advertisements. India had already changed. Customers had changed.Competition had changed.Emotions had changed. And that is where one of the biggest sales lessons begins: A salesperson cannot succeed by

The Human Psychology Hidden Inside Small Indian Markets Indian Shopkeeper Walk into a small Indian shop twice, and there’s a good chance the owner remembers you. Not just your face. Your habits. Your budget. Your family. Your usual choices. And strangely, that changes everything. You don’t feel like a customer anymore. You feel known. That feeling is powerful in sales. A local shopkeeper may ask: “Your father liked the stronger tea leaves, right?”“Your son’s school reopened?”

There is a small scene in Hindi Medium that every salesperson should study. Not because it contains sales theory.But because it shows how real selling actually happens. Irrfan Khan in Hindi Medium In the scene, two women visit the lehenga store owned by Irrfan Khan’s character, Raj Batra. His employee struggles to sell an expensive lehenga. The customers hesitate, question the pricing, and emotionally disconnect from the product. Then Raj Batra steps in. And within minutes, t

Understanding the Psychology of Indian Prospects in Cold & Query Calls Most sales trainings teach the same opening: “Good morning sir, am I speaking to Mr. Sharma?” Polite. Professional. Safe. Yet in India, many experienced salespeople quietly know something uncomfortable: Sometimes the moment you say “Good morning sir” on a cold or query call, the prospect mentally disconnects. Not because greeting is wrong.But because Indian customers have learned to associate certain call

Lessons from The Asura Way That No Sales Training Usually Teaches The Asura Way by Anand Neelkantan Somewhere between targets, follow-ups, client meetings, and rejection calls, every salesperson slowly changes. Not because of products. Because of people. That is why The Asura Way by Anand Neelakantan feels strangely personal to anyone who has worked in sales. It is not a business book. It is a story about survival, ambition, power, respect, and what it feels like to live in a

Most salespeople are taught how to speak. Very few are taught how buyers think. And if you want to understand real buyer psychology in India, observe Indian women — especially those who manage households, finances, relationships, and daily purchasing decisions. They understand value at a level many businesses still fail to understand. Here are the biggest sales lessons hidden inside everyday Indian buying behaviour. 1. People Don’t Buy Products. They Buy Risk Reduction. An In