Lessons from The Asura Way That No Sales Training Usually Teaches The Asura Way by Anand Neelkantan Somewhere between targets, follow-ups, client meetings, and rejection calls, every salesperson slowly changes. Not because of products. Because of people. That is why The Asura Way by Anand Neelakantan feels strangely personal to anyone who has worked in sales. It is not a business book. It is a story about survival, ambition, power, respect, and what it feels like to live in a
